26 Jun 09 The Essentials of Viral Invite and Word of Mouth Marketing Strategies
Do you reminisce the last time you heard the term “Internet Superhighway”? Hardly anybody says that nowadays, but nothing would make a better analogy of the Web than the highway. Just like any principal road network, the Web allows people to send and receive information at a rapid pace. And because of its rapid information exchange, the WWW has become a tool not only for making people get the facts they want, but also to allow businesses to get the subscribers they need. This is made more evident by tell a friend forms, tell-a-friend-programs and other word of mouth marketing tools like tell a friend software.
If you have been searching the Internet for quite some time now, you may have already heard of the term word of mouth marketing. Simply put, word of mouth marketing is a marketing strategy that spreads marketing messages virally from one person to another. The reason for this is that it maximizes the potential of spreading the marketing message to a wide audience while minimizing costs. One prime example of this is the tell a friend software scheme. The marketer sends an email to friends inviting them to visit a particular site and giving them an incentive (such as free products) if they invite other people as well. Encouraged, these people will pass on the mail to others, and they in turn will pass on the message to others and so forth. So with just a single email, a marketing message is transmitted to so many people in such a short time.
However, like most things in life, word of mouth marketing has its disadvantages. Poorly-made viral marketing will result with the message being diluted over time, resulting with traffic that has no genuine interest in the products and services the business provides. Furthermore, certain viral marketing tools such as tell a friend forms are susceptible to being modified as spam email, leading to lawsuits and being blacklisted by anti-spam factions on the internet. Avoid this by using tell a friend forms, which will allow you increase your traffic exponentially without being suspected as spam.
Watch this tell a friend video:
