01 Jul 10 Brilliant Guidelines On Website Development Navigation Strategies And Tips
Many of us are frustrated when we are trying to find information on a certain item and we have to go through several different webpages before we can find a picture of it. Nobody wants to have to do this. Make it easy for visitors to become customers and set up your e-commerce website development so that it is a breeze to navigate through.
Think of the navigation that’s on an airplane or on a ship. The navigational system lets you know that you are heading where you want to go. It also signals you when you are off-course.
You can use site maps for navigating your website. This useful feature gives a breakdown allowing the visitor to understand where information can be located. It includes topic headings and links to those pages. Visiting a site map can take the customer to the general area or the specific place that they want to go.
Listening to online business marketing experts, we find out that a general rule of thumb is to ensure that the visitor takes less than three clicks to get to their destination. It is said that the customer who is made to work too much in this way, will quickly look for a site that is more user-friendly. It is essential that you employ good navigation, as you could lose more business than you think, before anybody even sees your product.
The distance between your homepage and the product location must be very short. Customising your site with pull down menus, easy to read and click buttons and other design features will assist you in creating a visitor friendly website. When the cursor moves around the page and comes across a clickable link, it should change colour or turn into an icon of a hand. Testing your links and pages before going live avoids any faulty links that lead to products.
If you have ever advertised on another website, you know that you can link back to your own site. Well, if you are concerned about publicising your product, you will want to link to an appropriate landing page and not to the home. The landing page can take the potential customer straight to where that product is located on your website. If you draw an analogy with a supermarket, the landing page could take the client to the general location in your virtual storefront if you have a category of different products available. This gives the customer the opportunity of clicking through to read more information, or simply going ahead and buying the product.
Your landing page can be an informational page. It can contain content that talks about that particular type of product, with a button at the bottom to click and view it in the virtual store. In eCommerce, you often want to gather customer information, so that you can make e-mail lists and the landing page can incorporate a form that the customer will fill in with this data before proceeding to the product itself.
You will certainly have a much greater chance of selling something if it is easy to find. When you are creating your website, set up and design your pages with the goal of making it easier to link them all together, and don’t forget, that if you ever need any assistance with design or online business marketing strategies, a professional virtual assistant is just a quick Google search away!
