24 Dec 08 Getting Expired Domain Names To Acquire Traffic
Most webmasters will face one big problem: Getting website traffic You see, build traffic requires time and money. How is this so? Well, if a webmaster is trying to obtain traffic through search engines, they will need to spend a lot of time doing link-building and content creation. If it is via a pay-per-click program, they will have to invest a lot of money if they want to take advantage of a high-performance keyword. However, there is another alternative that can allow a webmaster to get Guaranteed Web Traffic without having to invest too much in time or money. It involves purchasing expired domain names.
What is an expired domain name? Very simply, it’s a domain name that is abandoned by the domain name owner. This could be for a variety of reasons such as disinterest in the original website, lack of money or something more serious, such as an owner’s death. Whatever the reason when the renewal fees aren’t paid, the expired domain name sits out in cyberspace still functioning as any other domain name. There is just one difference… an expired domain name doesn’t have a website attached to it, so it instead points to a 404 error page.
An expired domain name that still drives traffic is really a waste. Many domain name companies have realized this, which is why quite a few sell expired domain names either through a regular, upfront sale or through an expired domain name auction. The selling price for these domain names can range from less than $100 to over $1 million.
So, how does a webmaster know if an expired domain name is worth buying? First, they need to check to see the Google page rank of an expired domain name. To do this they need to download Google’s toolbar and then type in the URL of the expired domain name. The toolbar will then let them know what the page rank is. If the page rank indicator is gray, the expired domain name must be avoided since this means the site has been banned by Google. Otherwise, it should be okay, though webmasters should also take into consideration the actual number associated with the page rank. If the number is between 6 and 10, they should strongly consider buying the expired domain name.
Secondly, webmasters need to find out the Alexa rating of an expired domain name. The Alexa rating determines how much traffic has actually gone to a domain name. If a website has not received a significant amount of traffic, it will not have an Alexa rating. To determine the Alexa rating for an expired domain name, webmasters need to visit Alexa.com.
Finally, webmasters need to see how many websites are linking to the expired domain name. To do this they need to put the command “link:” followed by the URL of the expired domain name to any, this is a sign that the traffic coming to the expired domain name originated from referring websites.
