06 Jul 09 Organising your link building approach with off the shelf packages

If you are commencing on the complex path of reciprocal link building, then certain off the shelf software that will help you test the incoming links is a worthy scheme. You need to be running repeated checks of all you incoming links to certify that they haven’t veiled or removed your links and that they haven’t put in any activities that will conceal your link from the search engines.

Also, as people stumble on your links, ideally your software will process these rudimentary checks against each future link, permit you to vet the links and then list them in a categorised way. The links software that I make use of for this objective is frequently Link Machine and I’ve used it on heaps of my own sites, in addition to customers’ sites.

It’s not flawless, there are ways around the checks that countless people know how to manipulate, so you need to be on your guard against them. But the package has a basic version that is complimentary to install and is easy to publish and set up. What’s more, it has many supplementary search engine features such as the facility to randomly amend the page you are requesting people link to and also the text that they are using. This means that there is a decent array in the incoming links, which might help to trick the search engines into deciding that they are actual links, rather than generated reciprocal links. The reasoning at the back of this being that generated links will ordinarily always use the same anchor text and destination page.

As I said, there are loads of tricks that I’ve noticed people use to try to get free links. Link Machine will test for many cheats, for example rel=”nofollow”, but it doesn’t verify that the page is actually available to the search engines.

Link Machine also ensures that presented links are from discrete pages, but some paid Search Engine Optimisation experts are getting around this. Instead of giving a link from a distinct site each time, they just add a parameter to the name of the page, which the page ignores. Link Machine sees the parameter and presumes they are really different pages, whereas in truth they are indistinguishable.

I suppose that the explanation for this is that these so called experts are essentially not visiting sites, but as a substitute using scripts to suggest their links and this parameterised page means they don’t have to to put any endeavor into building new links pages.

So how do you uncover and inhibit this happening? Well, it’s not undemanding. On the whole these pages come from a standard couple of web site names, which are not the same as the one you are being asked to link to. Generally, the site also doesn’t have a home page and isn’t listed on the search engines.

To preclude these counterfeit 3 way links but let good ones through, I just let 3 way links where the page has a page rank. If the page is ranked or from the same site then I’m happy to permit Link Machine to do it’s business, which it does properly.

If you want to know more about link building or want more work from home ideas, then pop over to the blog to read more.

Discover how to build more free traffic for your sites.